Second life Commerce: Amul plans aggressive online play
March 8th, 2008 | by Narendra |
With total customers spending money In-World (328, 122 L$ and increasing) globally, organisations have started visualising commerce in Second Life, and in this line Indian organisation are not behind. Second Life was treated largely as a gaming or networking portal in the beginning. But serious business is transacted on it now. “Trade worth rs 6.5 crore happens on the site daily,” says Siddharth Banerjee, aka Zeus Zetkin (as he is known on Second Life), CEO and Founder of IndusGeeks, another metaverse development company.
If we see the total transaction and population what we find a vast amount of footprints in online stores in Second Life and nobody wants to leg behind in this. The number of Indian In-World is anywhere over 12,000 and growing.
Resident Transaction by Amount
According to a Economic Times report with same title “Gujarat Cooperative Milk Marketing Federation is studying the feasibility of starting an online store on Second Life, the virtual world owned by Linden Labs. “
The article further argue the benefits which the company with brand name AMUL – The Taste of India – is looking after: To unleash a revolution in the online world.
Here there is no policy glitch, no threat of a Wal-Mart and no small kirana stores to reckon with.
They are in talks with Trimensions, a meta-verse development firm (creator of 3-D online environments) based in Gurgaon to find out whether it can take its product range online on Second Life, where Amul has already built an ice cream parlour. What’s a new wave at Amul is a new life for Second Life, a free virtual environment on the Internet where users create avatars, move around, interact with other users’ avatars.
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